Last week, Life Style Sports launched its first campaign totally dedicated to running and fitness – ‘No Excuses, No Regrets!’ Supported by Life Style Sports top four fitness and running brands Nike, adidas, Asics and Under Armour the message to everyone starting to get fit for the new year, is make sure you train in the right clothing & footwear! This will ensure greater comfort, take advantage of global technology from cutting edge brands, lessen the chance of injury when it comes to running footwear and most importantly help achieve better results. The full collection will also be available to buy on www.lifestylesports.com
To ensure customers get expert advice on the technical benefits behind different products, Life Style Sports will also launch Fitness Product Experts in stores. Their role will be to advise customers on the correct footwear and clothing to wear for each sport and why they are important whether your training for outdoor running, bootcamp, as well as in-door disciplines like gym classes or weight training. With 62 stores in Ireland, 100% Irish owned and operated, the Life Style Sports brand, is set to continue to lead the way on training, running and fitness in 2013.
Mark Stafford, CEO Life Style Sports said, “More and more Irish people are looking to fitness and out door training to give them a release from the pressures of modern life. We know that participation levels are at a record high as people take to the streets, beaches, roads and bootcamps everywhere, determined to get active and be social. At Life Style Sports we are confident we have the best running and fitness range on the high street. We are excited about the launch of our Fitness Product Experts, who will really support customers make the right choice for their needs and budget. By shopping with Life Style Sports, customers will be supporting a fully owned Irish retailer, get access to exclusive brands,ranges and colour ways, get value for money and most importantly get product expertise.”
Life Style Sports will also use Facebook to allow customers who are buying online to ask questions online. An expert panel made up of Fitness Product experts and Bootcamp Ireland instructors will be on hand to answer questions within 24 hours. Mr. Stafford continued “Our partnership with Life Style Sports Bootcamp Ireland will also be leveraged as part of the campaign. We are a social brand and actively seek out engagement with our customers. They can get daily advice & training tips and win daily prizes.”
The No Excuses, No Regrets campaign has launched across all Life Style Sports stores in Ireland and in an unusual twist on the usual campaign photoshoot, Life Style Sports employees from stores throughout Ireland were handpicked for their passion for sport and fitness to feature in the campaign.
Myself and Megan were lucky enough to be invited into Life Style HQ to meet Aine, Life Style Sports buyer, who talked us through the new ranges and technology from their top four fitness and running brands – Nike, Addidas, Asics and Under Armour. We were really impressed with the entire line but in particular with the waterproof demo Aine gave us – Never before have we witnessed a buyer pouring a bottle of water over their product to demonstrate its waterproofability! We don’t know about you but we’re looking forward to wearing a pop pf colour in our gym gear…
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Love all the pretty purples and pinks